Persuasion – There has never been anything bigger than the Coca Cola Campaign ‘It’s the Real Thing’ Bill Backer the Creative Director of the Coca Cola Account for the McCann Erickson advertising agency had a creative vision when he was stranded at an airport with irate customers who had been grounded due to weather. This is what he saw
“In that moment [I] saw a bottle of Coke in a whole new light… [I] began to see a bottle of Coca-Cola as more than a drink that refreshed a hundred million people a day in almost every corner of the globe. So [I] began to see the familiar words, ‘Let’s have a Coke,’ as more than an invitation to pause for refreshment. They were actually a subtle way of saying, ‘Let’s keep each other company for a little while.’ And [I] knew they were being said all over the world as [I] sat there in Ireland. So that was the basic idea: to see Coke not as it was originally designed to be — a liquid refresher — but as a tiny bit of commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes.” Coca Cola Company News
Coca Cola Commercial – I’d Like to Teach the World to Sing (In Perfect Harmony) – 1971
And then the song followed that took the world by storm, I’d like to teach the world to sing, and was reworded to I’d like to buy the world a coke. Coca Cola has been around for many years and is still a contender today with other soft drink companies. People throughout the ages have been persuaded to always choose Coke as a feel-good drink, bringing together family and friends, and there’s always the fact that it’s not Christmas until the Coca Cola advert has come on. Not only did Coke start with adverts, in poster, print and leaflets, it moved very quickly into the music and online video advertising. The persuasive idea behind Coke was the feel-good feeling you got from sharing the drink. Although today there is much research into the health side of Coca Cola and whether it really is good for you, it’s all about choice.
Information – From what used to be an Icon brand and seen as a ‘cool’ thing to do, Marlboro cigarettes were an image holder for the majority of American households, not only did the image portray freedom and happiness, it was later to be found that smoking caused cancer and so the next set of information sent out to hard-hit smokers was the cigarette’s showing cancer. It is now understood, that cancer comes in many shapes and sizes, smoking may add to its development.
Identity design – The simplicity of Camera logos/brands is one that will always stand out. The word alone on it’s own says everything. Sony first known in the electronic industry with music, and then later with film and camera.
Canon and Nikon have been at loggerheads for decades, their competitiveness to reach the top in DSLR cameras and the uniqueness to service the community. The slogans are simple and to the point for all these brands. A great read on Nikon vs Canon.
Authorial content – These two magazines show just the flavour and information to do with both subjects. The Artist has flare and captures artistic images on the cover, the information on the cover is enticing to those that want to learn more about art.
The Digital Photographer is clean and the mage is showing the main subject information on flash on location.
Interactive design – Video Games, art tablets and interactive learning board are just a few of the new ways that have developed in technology. The ever-incessant design of mobile interactivity and on-line video games are becoming a runaway development process to the finish line. Where will it stop, when ‘StarTrek says beam me up Scotty’, when Holograms become real and we are living in a protective bubble? There are pros and cons to every new technology development, and we should be mindful of this.
Principles of Interactive design
Alternative messages – On a whole, Mainstream media represents government and corporate interests, alternative media work toward non-commercial projects that hold the interests of people or groups that have been excluded by mainstreams, like the poor, political and ethnic minorities, LGBT identities etc. Alternative media take many forms including print, audio, video, Internet and street art, in the 1960’s Zines were used, a self-publication of work used for protests.
Notes:
Peace Review 16:4, December (2004), 403-407 Subcultures and Political Resistance Jeffrey Paris and Michael Ault https://www.csub.edu/~mault/subcultures.pdf
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